About me

Heya! I’m Karin

I love designing digital products that do not merely respond to consumerist fantasies but also create social impact.

Also about me
🏕 Camping
📷 Photography
🛠 Handcrafting

Professional Experience

2023-NOW

Plum Fintech Ltd
📍London

UX/UI Designer

2021-2023

Oursky Ltd
📍Hong Kong

  • Crafting UX and UI solutions for over 10 businesses, leading from desk research, user journey, wireframes to high fidelity prototypes and micro-interactions across web and mobile platforms.

  • Worked with multiple startups in providing design direction, pitching and Prove of Concepts that illustrate business values.

  • Worked closely with PM, BA, Engineers and QA to deliver successful products that address both user pain points and business needs.

Graphic Designer

2020

Fundamental Studio
📍Hong Kong

  • Reported directly to the design director to establish the creative direction for projects

  • Produced high-quality print design materials that aligned with the client’s brand direction

  • Coordinated compelling client presentations to showcase project deliverables

Design Intership

2020

Kingfisher plc
📍Hong Kong

Product Designer

  • Strategically redesigning Plum’s Home Screen that drove growth in all key metrics including 14% increase in deposit volume, 8% increase in subscription conversion and 50% in new investors.

  • Committed to enhance sign-up conversion and deposit rates by streamlining the onboarding experience by 3.2x. Designing user-centric products that enhance trust and boost Net Promoter Score from 49 to 75.

  • Driving crucial initiatives including Design Principles and new QA process across the organisation to ensure swift alignment in business decision and delivery quality.

  • Key contributor to the future Design System, enhancing usability and consistency of 10+ components.

  • Facilitated 5+ design and ideation workshops that brings alignment to the team and important stakeholders.

  • Mentored junior designers in design thinking, product strategy, and research validation.

  • Translating business requirements into user needs

  • Redesigned the experience of the existing inventory management workflow, developed a new internal portal that significantly speed up 32% of customer enquiry

  • Design digital catalogue, posters and supplementary marketing materials

UX/UI Designer

2021

DigiSalad
📍Hong Kong

  • Assisted senior designers in conducting user research and usability testing.

  • Designed wireframes, prototypes, and UI mockups for multiple client projects in the finance and health industries.

  • Work autonomously with PM and Engineers on Design handoff, QA and UAT.

Working Knowledge

Web Design
iOS & Android Mobile Design
Responsive Design
Interaction Design
User Research
Usability Testing
Animation
Video Editing
Photography

Specialities

Figma
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

Language

English - Fluent
Mandarin - Fluent
Cantonese - Native